Alexander Friedrich and Holger Brau have been at home in the real estate markets of Berlin and Munich since 1990. We have intensively accompanied the development of the city districts, boroughs and neighbourhoods, experienced changes and developed a feel for local trends.
In the early nineties, we completed specialist training in real estate management (Dipl.-VWA Freiburg) and decided to work closely together in 2010. In summer 2014, we opened a retail shop in Berlin Mitte. Our neighbours are high-class hotels, embassies, entrepreneurs and residents of high-priced properties. This brings us closer to a circle of international real estate investors who are looking for you as a seller of a property.
At present, Berlin in particular is benefiting from the enormous purchasing power of international real estate investors. Berlin is still comparatively cheap, but with enormous annual increases.
Whether in Berlin or Munich, our clients appreciate one thing in particular: We do everything we can to solve problems in an uncomplicated way. Sometimes it helps to simply phone the tenant or organise a repairman.
We’ll be happy to do that for you, too.
Alexander Friedrich and Holger Brau
Wallstr. 25 , 10179 Berlin Mitte
We would be happy to arrange an appointment.
Alexander Friedrich 030 4000 7 543
Holger Brau 030 4000 7 444
„Andere tun, was sie können.
Wir können, was wir tun.“
Professional real estate sales
needs many years of experience and well-founded knowledge.
with or without an estate agent?
Probably every property owner who wants to sell a house or a condominium is faced with this question.
Every year, more than 100,000 residential properties are sold by owners themselves in Germany. However, many owners underestimate the financial and time effort involved.
Determining the right asking price already requires a considerable amount of time and effort. If you do not have the right tools and experience, you can be very wrong in your assessment.
Whether the value is set too high or too low, in both cases this leads to sometimes high losses.
A realistically set offer price will bring the desired success in a short time. If the price is set 20 percent too high, a lower result will be achieved, and this with a considerably longer marketing time. In addition to the loss of assets due to the lower sales proceeds, there are also possible instalments for interim financing and housing payments for vacant flats. The long marketing period leads to increased scepticism about the offer on the part of prospective buyers, most of whom have been on the move for some time. This is then only accepted at a large discount.
The private seller has a harder time determining the right offer price. He has to observe the property market intensively over a longer period of time to get a feeling for prices and market developments. One listens to the advice of colleagues and friends, hears for what fantastic price the neighbour sold his property or how cheaply he bought it.
A quicker result can be obtained from an expert, by means of an appraisal for an average of 1500 € or free of charge with us.
Depending on the type of property, comprehensive documents are required for the sale of a property, such as statements of operating costs, minutes of owners‘ meetings, declaration of partition, energy certificate, extract from the land register, all of which can be time-consuming and costly to obtain. If important documents are missing, this can not only delay the sale considerably. A missing energy certificate can even result in a fine of up to 15,000 euros. For a qualified and committed estate agent, this is naturally part of the scope of services. It not only saves the seller time and money, but also the buyer, who will receive a financing commitment more quickly if all documents are available quickly.
Real estate marketing
Property advertising is not easy either. Appealing texts and photos (also 360° and drone use), as well as well prepared floor plans are a craft that comes from experience. Every property needs a marketing concept.
To reach qualified buyers, an advertisement with an appealing exposé on several of the well-known and expensive property portals makes sense. If you want your property to stand out from the crowd with premium placements, these costs are considerable. For marketing particularly high-end properties, the work of a professional photographer is advisable. This costs an average of 300 € for flats, much more for houses – but for appropriate properties it is money well spent.
Correspondence and telephone calls
Particularly in sought-after locations, many different interested parties get in touch. In this phase, the enquiries that arise must be answered quickly and correctly. A false statement can later lead to claims for damages. Of course, the private seller receives the calls exactly when he has no time. After all, selling real estate is not his profession. So he has to call back. The prospective buyer then asks which property it is about, after all, he has lost track of all the property offers.
For the private seller, viewings are the most time-consuming part of the process. Prospective buyers want to be invited to individual appointments. With a bit of luck, the interested parties will also show up at the agreed appointments. A considerable amount of time is spent arranging and carrying out viewings, cancelling appointments and making alternative appointments, as well as following up on viewings, answering queries from interested parties and submitting any documents.
Negotiations and notary appointment
Once the right buyer has finally been found, the most exciting phase of the sale begins. The purchase price has to be negotiated, the financing of the prospective buyer has to be checked, a draft purchase contract has to be requested from a notary and, at best, legally concluded at a notary appointment. Should the prospective buyer change his mind before the conclusion of the purchase contract, which usually happens at short notice and unexpectedly, the seller usually receives an invoice from the notary’s office for several hundred to several thousand euros for the draft purchase contract. A well-prepared purchase contract saves time and money.
Once a contract of sale has been concluded and the buyer has transferred the purchase price, the handover is imminent. Depending on the property, keys and documents must be handed over, meter readings must be taken. It must be determined whether the property is handed over in the contractually agreed condition.
A good estate agent saves you time and money
Private sellers often do not realise that they have suffered financial losses as a result of the private sale. Professional estate agents take the burden off the property seller throughout the entire sales process, saving time and money. The range of services offered by a good estate agent extends from a free property valuation to high-quality marketing and price negotiation, right through to the legally impeccable purchase transaction and handover of the property.
From the marketing (valuation, procurement of all necessary documents, energy certificate, advertising, exposés, viewings) of your property to the entire processing (preparation of the notary appointment, property handover), you receive everything from us from a single source.
Our many years of experience and our fascination with the latest technology is your advantage.
Ongoing training, the latest technology (Hi-Tec-Drone, 360-degree photography, modern measuring technology, management software, image and video processing) as well as our network of professional partners, such as craftsmen, administrators and specialist lawyers, guarantee a comprehensive individual service.
Of course, we also use the indispensable internet portals, the classic print media and our extensive database of interested parties, but we develop an individual marketing concept for each property to ensure targeted success.
Don’t sell for less than we achieve for you!
The value behind the emotions.
Selling a property is no small matter. A lot of money is at stake. You want to get as high a price as possible. Sure. But do you have a feel for the current property market? Do you know the local prices? And do you know how much your property is actually worth? Sure, you have an idea of the price. But is it realistic?
The sale price is not primarily determined by how much you once paid for your house or condominium and what you have invested over the years. The decisive factors are supply and demand on the current real estate market. The real estate expert knows what is realistic and what is not. Ideally, he will even achieve a higher sales price for your property than you would have expected. Or he will bring you back down to earth because your asking price is utopian.
Renting out is no easier than selling.
Done right, it is even quite complicated.
How do I market my property myself? Does professional help make sense? Are there any points I need to pay particular attention to? How do I avoid pointless viewings and how do I get the tenant who suits me?
It is tempting: book an advertisement, quickly copy the text of a current offer. The rent might just be right, after all, the offer is only a few streets away. The photos are quickly taken by mobile phone, the text is written and the ready-made fields are filled in. Of course, you have an idea of your potential tenant and make a brief note of it in the exposé. Just one „click“ further and the ad is online. The gigantic demand market will take care of it. Enquiries are bound to come. Problems and pitfalls do not lurk in copied texts and quick mobile phone pictures. It’s small details that often make landlords realise too late: „I didn’t think of that“, „I didn’t know that“ – perhaps even in a dispute with the tenant in court. Even if you want to rent out your property privately, you have to comply with laws and regulations and fulfil the legal requirements. Therefore, before you rent out privately, you should inform yourself thoroughly both legally and behaviourally. Of course, it takes a lot of time and patience to inform yourself comprehensively, and you still have the insecurity of having forgotten something.
You should be available around the clock.
Unfortunately, today’s rental market situation is more of a curse than a blessing. Every prospective tenant wants to be at the front of the starting application line. Since the internet knows no closing hours, landlords must also expect calls, text messages and voicemails after midnight or at 5:00 am on a Sunday morning. You think prospective tenants will follow etiquette and social customs? Forget it. If you’re looking for a flat urgently, you’ll get tunnel vision and simply tune out side issues such as night’s rest.
Find the right rental price.
Although it is your flat or house, you are bound by certain rules when calculating the rent. If the price is too low, you will not only be overrun by prospective tenants, but you will be annoyed in the long run when you suddenly get knowledge of comparative rents. After all, you can’t „improve on short notice“. If, on the other hand, you calculate too high, you risk a possible vacancy or you may have to refund differences in the current tenancy. The current rent index of your city or municipality is compulsory reading, as is an overview of comparative rents and even reading advertisements for similar properties. You think this is time-consuming? You guessed right!
Make sure your advertisement on the internet is secure.
Even as a private landlord, you must provide mandatory information in the advertisement. You may even be liable to prosecution if you make false statements, fraudulently conceal information or if the energy certificate is missing or has expired. The documents must be presented at the latest during the viewing, otherwise you may risk a fine of up to several thousand euros. Just as unpleasant and not exactly rare: after signing the contract, the tenant comes and claims a co-reduction. This may be the beginning of a long, nerve-racking dispute between you and the tenant. Make a checklist of all the documents and information you need.
Data, facts, documentation
As a landlord, you have to process all enquiries, make selections, store data on prospective tenants, collect information and much more. Even as a private landlord, you are obliged to protect the data not only of future tenants, but of ALL potential interested parties beyond the tenancy. The requirements according to the current DSGVO (Basic Data Protection Regulation) are high and violations can cost a lot of money. Be sure to create protocols and documentation, as these serve as proof and thus protect both parties. Before signing, it makes sense to check the general conditions carefully to see whether the selected prospective tenant is at all able to pay his rent and can also prove that he does so regularly at the current point. While you have no guarantee that this will remain the case, it does create a leap of faith. Ask to see proof of salary and check the tenancy with your prospective tenant’s current landlord. Don’t forget the Schufa information. You think this is excessive? You will take a different view the first time you chase your lost money with a rent nomad.
Don’t lose sight of the big picture.
With whom did you agree on what? Did they think of everything during a viewing and really forget nothing? Did you mention all the important points and any weak points or did something get lost in the hectic? Which questions or demands on the tenant are you allowed to ask, which are not? What should your potential tenant bring with him in any case? What criteria will you use to select the tenant? Are you more of a rational or emotional person and how does this affect the selection process? Questions upon questions.
If you now say that all this is much more time-consuming than you expected or if you simply don’t want to put yourself through all the stress, then call us free of charge on 0800 488 2 488.
Secure determination of the market rent
Determination of a rent in line with the market, taking into account the economic viability for the landlord, and appropriate advice.
of your property
If you want creditworthy and reliable tenants, you must also address your circle of prospective tenants with professional exposés and high-quality advertisements. The real estate professional prepares your property professionally. This includes first-class photos, prepared floor plans and complete documentation.
In order to find the ideal tenant, it is often not enough to advertise the property in just one medium. The estate agent knows the best internet platforms as well as the relevant print media.
The statutory energy certificate
For most properties, the legally required energy certificate must be available. If this is missing, the real estate professional will support you in fulfilling the obligations according to the Energy Saving Ordinance. He also makes sure that all relevant information is included in the listing so that there is neither an administrative offence nor the threat of a fine.
Flexible organisation of inspections
With regard to viewing times, the real estate professional is flexible and organises viewings with qualified interested parties even at times when the owner may be unable to attend or does not want to tie up his own limited time with viewings. He has already qualified the interested parties in advance. During the viewing, he not only shows the property but also checks out the prospective buyer in a personal conversation.
The real estate professional compiles a pre-selection from the persons who express serious interest in the flat after the viewing. This is based not only on the tenant’s self-disclosure but also on the obligatory credit check.
Preparation of the tenancy agreement
Taking into account the current legislation, the peculiarities of the rental property and the economic viability, the real estate professional formulates the tenancy agreement. The clean and conscientiously documented handover of the flat is also part of his services. In addition, the real estate professional has witness status at the handover of the flat in case there are any differences of opinion afterwards.
Preservation of the landlord’s privacy
The real estate professional also takes over the important buffer function between you and the interested parties who did not get a chance. This ensures that you are not bothered by further unwelcome calls after the letting.
Just as you should hire a professional for handicraft services, you should hire a real estate professional for an optimal result in letting.
The brokerage fee is tax deductible
Even if the broker’s commission may not seem cheap at first glance, this is put into perspective when you set your own time and costs against it. Please also note that you can deduct the broker’s fee in full for tax purposes.
Active in the real estate market in Berlin and the surrounding area / Potsdam since 1993
Graduate business economist (Dipl.-Kaufmann FU Berlin)
Graduate engineer (FH) – specialising in property valuation
Real estate economist (Dipl.-VWA Freiburg)
Previous and current fields of activity:
Sale of property development objects
Sale and letting on behalf of private investors,
Consulting and sale of selected and audited German real estate funds
Real estate consulting
Renovation of old buildings
Determination of market value, market value appraisals of flats, houses and plots of land
Alexander Friedrich, Real Estate
Wallstr. 25 , 10179 Berlin Mitte
Telephone: 030 4000 7 543
Fax: 030 4000 7 445
Mobile: 0177 488 2 488
Business licence according to § 34c GewO granted by the district office of Steglitz-Zehlendorf in Berlin.
Competent supervisory authority: District Office Steglitz-Zehlendorf in Berlin, Department of Economics, Königin-Luise-Strasse 96, 14195 Berlin
Tax number: 31/295/01241
Born in 1967
active in the real estate market in Munich since 1990
since 2010 in Berlin – cooperation with Alexander Friedrich
Real estate economist (Dipl.-VWA Freiburg)
long-standing membership in the professional association IVD (Immobilienverband Deutschland) – for this, constant further training and proof of professional training with examination as well as property liability insurance are mandatory. I was also a member of the Maklerverbund München (Munich Estate Agents Association) and the Süddeutsche Immobilienbörse (South German Property Exchange) with a consistently good network.
Previous and current fields of activity:
Support of homeowners, sale, letting, administration
Sale of property development objects and existing properties, letting on behalf of capital investors
Determining the market value of flats, houses and plots of land
Advice and support for prospective buyers of foreclosed properties on behalf of WestLB
Activities in the real estate markets of Florida and the Cote d’Azur
Holger Brau, Real Estate
Jakob-Klar Str. 4 , 80796 Munich Schwabing
Telephone: 089 48 95 43 43
fax: 089 38 15 34 00
Mobile: 01575 0888 088
Wallstr. 25 , 10179 Berlin Mitte
Phone: 030 4 000 7 444
Fax: 030 4 000 7 445
Business licence according to § 34c GewO was granted by the Munich District Administration Office.
Permanent supervisory authority:
IHK-Munich and Upper Bavaria, Max-Josef-Straße 2, 80333 Munich www.ihk-muenchen.de.
Tax number: 144/162/30537
Holger Brau and Alexander Friedrich are an office partnership with the aim of cost-efficient work, in particular by sharing resources, as is also common in medical practices and tax and law firms. Assignments can be fulfilled individually, together or with other colleagues.
Joint business is conducted. In this office partnership, each entrepreneur, i.e. Holger Brau and Alexander Friedrich as well as other colleagues, works exclusively for themselves. There is no economic association between the individual entrepreneurs. Holger Brau and Alexander Friedrich each have no share in the other company. Each entrepreneur in this office partnership acts and is liable for himself.