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professional real estate sales

Alexander Friedrich und Holger Brau​ Immobilienmarketing in Berlin und München. Immobilie verkaufen – mit oder ohne Makler? professioneller Immobilienverkauf, Berlin Mitte Wallstrasse Büro Laden Immobilienverkauf
professioneller Immobilienverkauf
Was Sie von uns erwarten können.

Selling property – with or without an estate agent?

Probably every property owner who wants to sell a house or condominium is faced with this question. 

Private sellers often do not notice that they have suffered financial losses due to the private sale. Professional estate agents take the burden off the property seller throughout the entire sales process, saving time and money. The range of services offered by a good estate agent extends from a free property valuation to high-quality marketing and price negotiation, right through to the legally flawless completion of the sale and handover of the property. 

Professional property sales with a local estate agent save the property owner time, hassle and often money. 

From the marketing (valuation, procurement of all necessary documents, energy certificate, advertising, exposés, viewings) of your property to the entire processing (preparation of the notary appointment, property handover), you receive everything from us from a single source.

Our many years of experience and our fascination with the latest technology is your advantage.
Ongoing training, the latest technology (Hi-Tec-Drone, 360-degree photography, modern measuring technology, management software, image and video processing) as well as our network of professional partners, such as craftsmen, administrators and specialist lawyers, guarantee a comprehensive individual service.

Of course, we also use the indispensable internet portals, the classic print media and our extensive database of interested parties, but we develop an individual marketing concept for each property to ensure targeted success.

Thanks to object tracking, you as a client (seller or landlord) of our company can inform yourself online at any time about the status of our activities in relation to your object. After logging in, you will see a list of activities sorted by date, which shows all work processes updated up to the present time.

Owner access

Selling a property is no small matter. A lot of money is at stake. You want to get as high a price as possible. Sure. But do you have a feel for the current real estate market? Do you know the local prices? And do you know how much your property is actually worth? You certainly have an idea of the price. But is it realistic?

The sale price is not primarily determined by how much you once paid for your house or condominium and what you have invested over the years. The decisive factors are supply and demand on the current real estate market. The real estate expert knows what is realistic and what is not. Ideally, he will even achieve a higher sales price for your property than you would have expected. Or he will bring you back down to earth because your asking price is utopian.

Every year, more than 100,000 residential properties are sold by owners themselves in Germany. However, many owners underestimate the financial and time effort involved.

Determining value

Determining the right asking price already requires a considerable amount of time and effort. If you do not have the right tools and experience, you can be very wrong in your assessment.
Whether the value is set too high or too low, in both cases this leads to sometimes high losses.
A realistically set offer price will bring the desired success in a short time. If the price is set 20 percent too high, a lower result will be achieved, and this with a considerably longer marketing time. In addition to the loss of assets due to the lower sales proceeds, there are also possible instalments for interim financing and housing subsidies for vacant flats. The long marketing period leads to increased scepticism about the offer on the part of prospective buyers, most of whom have been on the move for some time. This is then only accepted at a large discount.
The private seller has a harder time determining the right offer price. He has to observe the property market intensively over a longer period of time to get a feeling for prices and market developments. You listen to the advice of colleagues and friends, hear for what fantastic price your neighbour sold his property or how cheaply he bought it.
A quicker result is obtained by an expert, by means of an appraisal for an average of 1500 € or free of charge with us.

Obtain documents

Depending on the type of property, comprehensive documents are required for the sale of a property, such as utility bills, minutes of owners‘ meetings, declaration of partition, energy certificate, extract from the land register, all of which can be time-consuming and costly to obtain. If important documents are missing, this can not only delay the sale considerably. A missing energy certificate can even result in a fine of up to 15,000 euros. For a qualified and committed estate agent, this is naturally part of the scope of services.  It not only saves the seller time and money, but also the buyer, who will receive a financing commitment more quickly if all documents are available quickly.

Property marketing

Property advertising is not easy either. Appealing texts and photos (also 360° and drone use), as well as well prepared floor plans are a craft that comes from experience. Every property needs a marketing concept.
To reach qualified buyers, an advertisement with an appealing exposé on several of the well-known and expensive property portals makes sense. If you want your property to stand out from the crowd with premium placements, these costs are considerable. For marketing particularly high-end properties, the work of a professional photographer is advisable. This costs an average of 300 € for flats, much more for houses – but for appropriate properties it is money well spent.

Correspondence and telephone calls

Particularly in sought-after locations, many different interested parties get in touch. In this phase, the enquiries that arise must be answered quickly and correctly. A false statement can later lead to claims for damages. Of course, the private seller receives the calls exactly when he has no time. After all, selling real estate is not his profession. So he has to call back. The prospective buyer then asks which property it is about, after all, he has lost track of all the property offers.

Viewing appointments

For the private seller, viewings are the most time-consuming part of the process. Prospective buyers want to be invited to individual appointments. With a bit of luck, the interested parties will also show up at the agreed appointments. A considerable amount of time is spent arranging and carrying out viewings, cancelling appointments and making alternative appointments, as well as following up on viewings, answering queries from interested parties and submitting any documents.

Negotiations and notary appointment

Once the right buyer has finally been found, the most exciting phase of the sale begins. The purchase price has to be negotiated, the financing of the prospective buyer has to be checked, a draft purchase contract has to be requested from a notary and, at best, legally concluded at a notary appointment. Should the prospective buyer change his mind before the conclusion of the purchase contract, which usually happens at short notice and unexpectedly, the seller usually receives an invoice from the notary’s office for several hundred to several thousand euros for the draft purchase contract. A well-prepared purchase contract saves time and money.
Once a purchase contract has been concluded and the buyer has transferred the purchase price, the handover is imminent.  Depending on the property, keys and documents must be handed over, meter readings must be taken. It must be determined whether the property is handed over in the contractually agreed condition.

A good estate agent saves you time and money

Private sellers often do not realise that they have suffered financial losses due to the private sale. Professional estate agents take the burden off the property seller throughout the entire sales process, saving time and money. The range of services offered by a good estate agent extends from a free property valuation to high-quality marketing and price negotiation, right through to the legally impeccable purchase transaction and handover of the property.

Quick valuation of your property
Alexander Friedrich und Holger Brau - Immobilienverkauf Immobilienmarketing in Berlin und München. Brau & Friedrich

“Others do their best,

we do the best”

Professional real estate sales
is many years of experience and profound knowledge.